Sweet Sensation® ‘Florida127’ Strawberry Lives Up to Its Name

Kelsey Fry Berries, Research, Top Posts

Growers in Florida’s $300 million-a-year strawberry industry now have proof that the latest UF/IFAS-bred variety lasts longer on the shelf and tastes sweeter than two UF/IFAS cultivars, making it more attractive to faraway markets. “These two attributes together make for a clear step up in eating quality for the consumer,” said Vance Whitaker, an associate professor of horticultural sciences and …