On October 13, Lauren M. Scott was named the new chief marketing officer for the Produce Marketing Association. Scott has over 20 years of experience working in consumer goods marketing, innovation and brand management.
As chief marketing officer, Scott has been tasked with generating creative marketing efforts “for providing members with education and tools among consumption-driving marketing,” said John Oxford, who headed the PMA Marketing Task Force.
PMA President Cathy Burns said that Scott possesses the perfect skill set match for the position and that she has incredibly strong leadership skills. “Lauren will work with our members to build even greater demand for their products by implementing recommendations from PMA’s Marketing Task Force,” said Burns.”She’s coming in to help us create programs to drive demand, and to teach marketing as a discipline across our industry and across the world.”
Scott has worked as a marketing executive in beverage companies, including Diageo and PepsiCo. She has led marketing, global brand and category strategy; innovation concepts; and brand activation and development. Reporting to Burns, she will be responsible for global strategic leadership to increase consumer demand for fresh produce and floral products through association and industry marketing initiatives. She will also establish and work with a volunteer marketing committee to guide strategy.
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