Marketing: The Next Challenge for the White Strawberry

Clint Thompson Florida, Strawberry, Top Posts

Producing a white strawberry was the first challenge for University of Florida/IFAS strawberry breeder Vance Whitaker. The next is figuring out how to market it so it could be a viable option for Florida producers in the future. Whitaker said there are 12 acres test marketed in different chain stores this year. They will have a better grasp on how …

Cold Week Good for Florida Strawberries

Clint Thompson Florida, Strawberry, Top Posts

Cold temperatures this week in Florida were just what the doctor ordered for the state’s strawberry crop – especially since temperatures were not well below freezing. Vance Whitaker, strawberry breeder at the University of Florida Gulf Coast Research and Education Center, said the cold weather Floridians experienced this week should aid in the development of the strawberry plants.  “If it …

White Strawberry One of Two New UF/IFAS Varieties Ready for Harvest Season

Clint Thompson Florida, Strawberry, Top Posts

December 1, 2020 By: Brad Buck, 813-757-2224, bradbuck@ufl.edu, 352-875-2641 (cell) BALM, Fla. — A white strawberry? Not red? Yes, you “read” that right. And it smells a little like a pineapple. It’s also novel in that it’s the first white strawberry to go to market in the United States. Just in time for the west-central Florida strawberry harvesting season, which …

Neopestalotiopsis Disease Confirmed on Georgia Strawberry Plants

Clint Thompson Florida, Georgia, Strawberry, Top Posts

Georgia strawberry producers need to be wary of Neopestalotiopsis; a disease that has already devastated Florida production and could have wide-ranging impact on Georgia’s crop if farmers are not proactive. Phil Brannen, University of Georgia Cooperative Extension Fruit Disease Specialist, cautions farmers that while the disease has been found in just one Georgia location and only as leaf spotting, there …

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Neopestalotiopsis Fruit Rot Warning for Strawberry Producers

Clint Thompson Disease, Florida, Georgia, Strawberry, Top Posts

Georgia strawberry producers need to monitor their plants for Neopestalotiopsis Fruit Rot. It has already caused problems for Florida farmers and nurseries in North Carolina where many Georgia farmers get their plugs from. “(Georgia producers) should be aware of it. We had a meeting on it again,” said University of Georgia plant pathologist Phil Brannen. “It has been found in …

U.S. Looking for Trade Action Against Fresh Produce Imports

Clint Thompson Exports/Imports, Florida, Strawberry, Top Posts

Fresh produce coming into the United States is receiving increased scrutiny from the Trump Administration. Imported strawberries are now on the list of imported items that the administration wants investigated for possibly harming U.S. fruit and vegetable growers. Strawberry imports, mainly from Mexico, represent about 16% of the U.S. market, valued at approximately $2.5 billion every year. Gro-Intelligence Dot Com …

New Disease Threatens Florida Strawberries

Ashley Robinson Disease, Strawberry, Top Posts, VSCNews magazine

By Natalia A. Peres Pestalotiopsis is not necessarily new to strawberry. A strawberry fruit rot caused by Pestalotia longisetula (or Pestalotiopsis) was reported for the first timein Florida in 1972. However, the fungus has always been considered a secondary pathogen. But this was not the case during the past two strawberry seasons (2018–19 and 2019–20), when severe outbreaks were reported …

Coming Soon: New University of Florida Strawberry Varieties

Ashley Robinson Florida, Strawberry, Top Posts, VSCNews magazine

By Vance M. Whitaker Two new strawberry selections have been approved for release by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) and are in the commercialization process. Trade names have not yet been finalized but should be chosen in the next six months. For both, larger-scale testing will be conducted this fall, and commercial quantities will …