Fun, Exciting, Healthy: Sweet Potatoes

Abbey Taylor Sweet Potatoes, Top Posts, Vegetables

Healthy, new, fresh, easy and fun to prepare. These are just a few of the marketing buzzwords associated with sweet potatoes. Jason Tucker, president of the U.S. Sweet Potato Council, spoke about issues affecting potato growers. He says today’s consumer is looking for an appealing potato that is aesthetically pleasing in color, texture and sweetness. “Fresh” is the main idea …