strawberry

Florida Brilliance Shines on State’s Strawberry Industry

Dan Cooper Industry News Release, Strawberry, Top Posts

For years, University of Florida scientists looked for a few characteristics in a more desirable strawberry. Among those traits was a higher yield in November and December — the early part of the Florida season when prices are highest. They also sought better fruit for the consumer. That meant a longer shelf life, better flavor, improved shape and other traits, …