By Gary Cooper
In the opening address at the National Association of Farm Broadcasting (NAFB) convention this week, Kevin Folta, chair of the University of Florida’s Horticultural Sciences Department, filled the room. His audience consisted of broadcasters who air farm news daily on hundreds of radio and television stations, as well as on online media properties throughout the country.
Well known for his talks to farm, consumer and business audiences about genetic engineering and how to teach others the facts about emerging agricultural technologies, Folta welcomed the opportunity to magnify his message through farmer-targeted broadcasters.
NAFB members’ daily and weekly programs target farmers and are sustained by the lifeblood of advertising and sponsorships of companies targeting ag producers. However, their programs also reach a good slice of the urban public in rural areas on the more than 2,000 broadcast outlets airing NAFB-member broadcast programs.
Thank you to Kevin Folta and the University of Florida for investing some of your valuable time to share this message with farm broadcast colleagues from all around the United States. The largest group in years is gathered for the 74th annual meeting of NAFB going on in Kansas City this week.
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